Facebook vs. Twitter: 2010 in review

Social media has taken the world by storm. The following infographic compares Facebook with Twitter and their demographics to help us see where we need to focus our marketing efforts.

In 2010, Facebook wowed us with 500 million users, whereas Twitter ranked up 106 million users. For a micro blogging platform, it is performing better than anticipated.

In comparison to awareness of the platforms, Twitter only lags behind by 1% (87%) with Facebook leading at 88%.


Project: Cape Town Entrepreneurship Week -> CTEW 2010

Company name: CTEW

CTEW is part of the City’s long-term vision of enabling a dynamic, inclusive, city-wide entrepreneurial culture and environment, in order to better meet the challenges of unprecedented and rapid urbanisation, youth aspirations, significant unemployment, and the need for massive up-skilling.

For more info:

Visit their website: http://www.ctew.info
Follow them on Twitter: http://twitter.com/cte_week
Join their Facebook fan page: http://www.facebook.com/cteweek
Connect with them on Silicon Cape: http://www.siliconcape.com/group/cteweek

Project detail:

Social media strategy implementation and execution via:

  • Facebook
  • Twitter
  • LinkedIn
  • SiliconCape
  • Website (content contributor)

Your Digital Agent

We live online, we’ve made friends online, we’ve connected people online. We have a passion for all things online.

The digital world is our world. We crave it, it inspires us to be and do more. Its backbone is technology and we are whoo’ed by its ability to create, manifest and evolve.

We are “Your Digital Agent“. We will help create your digital footprint. We all need one, it works and connects us, when we are sleeping.

The founder has a background in writing, technology (every aspect from technie, to developer, to web designer and to project manager), co-founded and ran a growing software company, public speaking, assisted in developing social networking platforms, traveled to the USA to learn about technology and business and worked for an insurance company. Starting a digital agency to help form your digital footprint was a logical step.

Contact us should you need help at shana@yourdigitalagent.com or visit the official website http://www.yourdigitalagent.com.

126 Million blogs on the Internet

Blogs and Wikis

“Company Blogs are Digital Publications  that Allow Public Responses” – Hubspot.com

  • Leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy.
  • Blogs give the writer an opportunity to answer critics in a controlled forum.
  • Compared with conference or printed memos to all staff, enterprise blogs are highly cost effective.
  • Sharing their ideas freely in an honest voice brings the blogging companies new connections and generate trust which will lead to business opportunities galore.
  • Blogs have a broad impact on the nature of online media by giving an opportunity to publish words, pictures and – ultimately – multimedia to the web without specialised geek skills.
  • A well written blog can give a human face to an otherwise anonymous enterprise.
  • They boost your search engine rankings if you add fresh content on a regular basis. Google and other search engines rewards sites that are updated often, that link to other sites and most importantly, that has many inbound links.
  • People are far more likely to give great feedback if they know someone specific is listening. The power of these feedback loops can generate big benefits.
  • Blogs’ diary format gives a sense of immediacy, and regular posting soon creates a large, searchable database of information hyperlinked to extra relevant material.
  • They mark your company as authentic and forward-looking.

For more benefits of business blogging, visit: Enterprise Blogs.

How to make the most of your social media

Courtesy of Smart Brand Blog

If you’re one of those who still believe that there is no value in social media, think again. With the recession, companies have gone through retrenchments, downsizing their companies and outsourced certain functions. However, some companies have opted to see the opportunity by embarking on a technology route. What do I mean by this? Let’s take the example of retrenching a key staff member, does the role disappear?

Not likely. What happens instead is that the process becomes automated, which appears in the form of a lovely piece of technology (point one). What this means is that we now have less staff in the office with systems replacing their retrenched peers.

More and more companies are opting for Software as a Services (SaaS), which means that employees can operate from anywhere, at anytime. This also means that there is a new potential audience, in the form of online visitors, which may not have existed before.

Opportunity knocks. Say goodbye to costly traditional offline marketing and hello to online marketing, which can be more cost effective. In addition to this, you have more control over:

  • your budget
  • your audience
  • your platform

So what are you waiting for? If it’s a lack if time or if you’re are unsure of where to start, speak to us. We can help create a campaign to suite your budget and audience. Get socializing today. Join the community, listen and engage and develop the products or services they are asking for. It will make all the difference to you business/brand in the long run.