If you’re one of those who still believe that there is no value in social media, think again. With the recession, companies have gone through retrenchments, downsizing their companies and outsourced certain functions. However, some companies have opted to see the opportunity by embarking on a technology route. What do I mean by this? Let’s take the example of retrenching a key staff member, does the role disappear?
Not likely. What happens instead is that the process becomes automated, which appears in the form of a lovely piece of technology (point one). What this means is that we now have less staff in the office with systems replacing their retrenched peers.
More and more companies are opting for Software as a Services (SaaS), which means that employees can operate from anywhere, at anytime. This also means that there is a new potential audience, in the form of online visitors, which may not have existed before.
Opportunity knocks. Say goodbye to costly traditional offline marketing and hello to online marketing, which can be more cost effective. In addition to this, you have more control over:
- your budget
- your audience
- your platform
So what are you waiting for? If it’s a lack if time or if you’re are unsure of where to start, speak to us. We can help create a campaign to suite your budget and audience. Get socializing today. Join the community, listen and engage and develop the products or services they are asking for. It will make all the difference to you business/brand in the long run.